When the commercial history of the Internet is written, whose names will appear among the chief catalysts?

Beyond cybervisionaries such as America Online founder Steve Case, you could also make a powerful argument for including Pamela Anderson Lee, actress, chronic centerfold and star of what is now perhaps the world’s best-known home movie.

Ms. Lee, owing in part to a naughty self-made honeymoon video and its strange route onto the Web, owns the hottest name on the Internet. All across the Web, sites use the name of the former “”Baywatch”" star and estranged wife of rock drummer Tommy Lee to attract visitors to their pages. From Ms. Lee’s own official …